# Arden brand kit · instructions for AI agents and vendors

Version 2.6 · 2026-10-21 · https://brandkit.uetc.mx

Arden Colectivo A.C. is the parent brand (a non-profit in Guadalajara, Mexico). Its units: U-Echo Training Center (UETC), Logrus (with Brandcade) and Echo GameDev Club (EGDC). Each unit has its own kit inside this site.

## Before producing any piece
1. Identify the unit. Never mix accents: Arden green #93C11F, UETC yellow #F6D023, Logrus red #FF003D, Brandcade gradient #641974 → #0361AF → #6FC5EB.
2. Read `brand.json`: logos by background, colors with HEX/RGB/CMYK/Pantone, do and don't rules per unit.
3. Use only the files in `/logos/` (SVG, AI, EPS, PDF, PNG). Never redraw, recolor or retype a logo with a font.
4. Type: Montserrat (headings, 600/700/800) and Rubik (text, 400/500/600). Nothing else.
5. Brand background: night #120C33 with stars and a violet glow. Proportion 60% night, 30% light or photo, 10% accent.
6. Never green text on light backgrounds or white on green (2:1).
7. Voice: Mexican Spanish for local pieces, informal "tú", concrete, every figure with source and date. Sponsors get English, Spanish and Romanian. Banned: "maquila", "visionario", "revolucionario", "sinergia", "potenciar".
8. Do not translate: Arden, U-Echo Training Center, Logrus, Brandcade, Echo GameDev Club, Echo Originals.
9. Do not use photos of people or partner logos (including the Epic badge) unless Arden provides them.
10. Social copy: follow `copies.json` (post structure, length per network, hashtags and approved calls to action per unit).

## Files
- brand.json: every rule in one file. copies.json: copy manual.
- tokens.css / tokens.json / tailwind.config.js: colors, type, spacing.
- /logos/<unit>/svg, /ai, /eps, /pdf, /png: official logos. /paletas/: .ase palettes (RGB and CMYK).
- /plantillas/<unit>/: posts, stories, covers, YouTube thumbnails, carousel, reel cover. /plantillas/editables/: PowerPoint for Canva and Google Slides.
- /audio/: audio logos (catalog.json). /video/: splash screens and looping b-roll. /movimiento/: animated logos.
- /swag/fotos/: photo mockups with specs. /aplicaciones/: business card, certificate, roll-up, video call backgrounds, podcast covers.
- /descargas/arden-manual-de-marca.pdf (Spanish) and arden-brand-manual-en.pdf (English).
- manifest.json: every file with sha256.

## AI images
Ask for backgrounds with no text, no logos and no people. Never fake students, mentors or the venue. Add logo and text afterwards from this site's files.

## Copy-and-paste prompts
At https://brandkit.uetc.mx/en/#agentes and in /agentes/: universal prompt, repository rules (AGENTS.md, CLAUDE.md, Cursor), image prompt and example tasks, in Spanish and English.

## Before delivering
- Say which unit you used and which brand kit files you took, with their URL.
- Official logo, not redrawn or recolored, in the right version for the background.
- Only colors and typefaces from brand.json; one accent per unit.
- No invented figures, taglines, partners or people; missing data goes in brackets.
- No em dashes.

## Approval
Any external piece naming partners, impact figures or people is approved by Arden before publishing.